[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Berlin, July 16^th 2018 – In less than 7 months after its launch on Facebook Instant Games the messenger game Cookie Crush has just surpassed 1 billion level starts. The highly addictive match 3 masterpiece that takes the player into a world of challenging puzzles and delicious pastries was developed by SOFTGAMES’ in-house game studio in Berlin and released in December 2017. With sweet and captivating gameplay the game quickly gained traction with a mainly female and moreover surprisingly young community.

Messenger Games attract a young audience

It’s already been a surprise when in 2016 statistics for top-ranking mobile games came out and revealed that the typical mobile gamer were women older than 35.

“With Messenger Games such as Cookie Crush we see a new shift,” says SOFTGAMES CEO Alexander Krug. “While gamers in general seem to grow older and the so-called silver gamers come into view, our games on Facebooks Instant Games mainly attract players between 18-34 years. For Cookie Crush for example these are mostly female, but also men in this age group are highly engaged.”

These statistics reveal that Instant Games have the power to convert younger user groups into highly engaged long-term players, despite the fact that they usually wouldn´t do the same through apps they had to download in the first place.

About us

Based in Berlin, the creative capital of Europe, SOFTGAMES is one of the world’s largest developer of Messenger Games with tens of millions of users every month. Our vision is to help users to instantly play games with their friends, while helping brands to reach their target audiences. As a HTML5 games pioneer we"ve developed over 450 games since 2012. Further we built the world"s largest distribution and monetisation platform for HTML5 games outside the messengers with a total reach of 30 million MAU.